The automotive world is abuzz with the latest spy shots of the 2028 Hyundai Kona, a small SUV that's set to revolutionize the market. This next-generation model, codenamed SX3, is currently undergoing rigorous testing in Spain, braving scorching temperatures to ensure its performance and reliability. The timing is strategic, as it aims to compete with the upcoming Toyota Corolla Cross and Nissan Qashqai, both expected to launch in 2028.
What's particularly intriguing is the design language adopted by the Kona. The test vehicle showcases a bold and aggressive aesthetic, with squared-off lines and a higher bonnet line, creating a bluff front-end appearance. This departure from the softer curves of the current second-generation model, introduced in Australia in 2023, hints at a more rugged and off-road-ready vehicle. The design cues are reminiscent of the 2025 Hyundai Crater Concept, which showcased the brand's 'Art of Steel' design philosophy.
The interior of the Kona is expected to follow suit, embracing a more rugged theme. Previous images revealed a cabin that mirrors the Crater Concept's rugged design language, featuring a higher roofline and angular door frames. The use of Hyundai Motor Group's new Android Automotive-based Pleos Connect infotainment system further enhances the vehicle's modern appeal.
Under the hood, the Kona is likely to offer a range of powertrains, including battery-electric, hybrid, and petrol options, similar to the current generation. There's speculation about the possibility of an extended-range electric vehicle (EREV) powertrain, which would be a significant addition to the lineup. Hyundai and its luxury brand, Genesis, are already preparing range-extender EVs for North America, with large SUVs as the focus.
As Hyundai celebrates its 40th anniversary in Australia, the launch of the 2028 Kona marks a significant milestone. The brand's journey began with the Excel hatchbacks in 1986, and the Kona's arrival promises to solidify Hyundai's position in the Australian market. With its aggressive design, advanced technology, and versatile powertrains, the 2028 Hyundai Kona is poised to become a game-changer in the small SUV segment, offering a compelling alternative to its competitors.
