The story of Olivia Prince and her fashion brand, Murci, is a testament to the power of side hustles and the potential they hold. What started as a creative outlet and a way to experiment with fashion during her time as a receptionist, quickly evolved into a thriving business, turning over an impressive £10 million.
The Rise of Murci
Olivia's journey began with a love for styling and fashion, which she nurtured through her studies in fashion buying and merchandising. Her placement at Boohoo, a major international brand, provided her with valuable industry experience and a foot in the door. However, it was during the pandemic, while working as a receptionist, that Olivia found the time and motivation to pursue her side hustle passionately.
"I had nothing to lose," Olivia shared, reflecting on her decision to use her grandmother's house as a base for her business.
This humble beginning soon transformed into a full-fledged brand, with Olivia rebranding and adding her unique touch to the clothing with "placement prints." The turning point came when Love Island star Millie Court wore a Murci outfit, creating a viral moment that propelled the brand into the spotlight.
A Family Affair
Murci's success is not just a story of Olivia's entrepreneurial spirit; it's a family affair. Her mother and grandmother played vital roles in the early days, with her mother writing labels and her grandmother packaging orders. This sense of family support and collaboration is a beautiful aspect of Murci's journey.
"It's been a true family business from the start," Olivia said, highlighting the importance of having a support system.
Global Expansion and Influencer Collaborations
The brand's growth has been remarkable, with a significant portion of its business now coming from the US market. Olivia's brother, Thomas Prince, has been instrumental in expanding Murci's operations across the pond. Their success in the American market without the need for specialized strategies is a testament to the brand's universal appeal.
"We've seen incredible growth in the last few years," Olivia remarked, expressing her surprise at the brand's rapid expansion.
Collaborations with influencers like Meagen Wells have further boosted Murci's exposure, solidifying its place in the fashion industry.
The Side Hustle Culture
Shankha Basu, an associate professor of marketing, highlights the UK's thriving side hustle culture, attributing it to economic pressures, the need for diverse income streams, and the influence of social media. Olivia's story is a perfect example of how side hustles can evolve into successful businesses, inspiring others to follow their passions.
"You can achieve anything with passion and the right support network," Olivia advises aspiring entrepreneurs.
Murci's journey is a reminder that success can come from unexpected places and that sometimes, all it takes is a leap of faith and a supportive family to turn a side hustle into a thriving business.
